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Y&R (originally Young & Rubicam) is a marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting. ==History== In 1923, John Orr Young and Raymond Rubicam established a small advertising agency in Philadelphia. The company moved to New York in 1926 as a condition of securing a contract with the newly formed Jell-O company.〔(【引用サイトリンク】title=Y&R History )〕 Soon the company moved into offices at 285 Madison Avenue, which remained the company's location for 87 years.〔 During the 1960s, Y&R produced the first color television commercials. In the 1970s, under the leadership of Edward N. Ney as chief executive officer, Y&R expanded with the acquisition of Wunderman Ricotta & Kline in 1973, Cato Johnson in 1976, and Burson-Marsteller in 1979. Throughout the 1980s, Y&R bought diverse firms like Landor Associates in corporate and brand identity. By the end of the decade there were nine companies formally owned. Y&R became the highest-billing advertising agency in the United States in 1975 with billings recorded at US$477 million. In the 1990s, Y&R was charged with bribery related to a Jamaican tourism account, and a partnership with Dentsu and Eurocom fell apart when Eurocom withdrew. Y&R and Dentsu reformed as Dentsu, Young & Rubicam Partnerships. Peter Georgescu became chief executive officer in 1994 and began to streamline the company's operations. In 1995, Y&R began an acquisition push again, increasing ownership in advertising agencies and public relations firms across Africa, Asia, Europe, and Latin America. In 1996, Hellman & Friedman became Y&R's first outside investor, and on May 15, 1998, Y&R closed an initial public offering of its common stock, and became a public company. In 2000, Y&R was acquired by the WPP Group, a London-based marketing communications holding company. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Young & Rubicam」の詳細全文を読む スポンサード リンク
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